Otto von Busch on sustainability: What is it we are so eager to sustain?

Otto von Busch sustainability image 1This man is a pine-fresh gulp of air in the now-stifling conversation around sustainability. He’s a New York-based thinker and educator, but then again radical philosophers shout from every street corner in this city. But Otto’s message needs wings. Everyone, far and wide, needs to be exposed to his kind of thinking, otherwise we’re stuck with H&M’s hypocritical global messaging as they pat themselves on the back yet again. Now,  my dear friends who still stick their heads in the sand because they think a little Zara splurge is one of the few pleasures left in life and I should stop nagging, just give this interview a glance, that’s all I ask. Meet Otto, he’s perfectly friendly, right here…

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