Is it risky business for brands to weigh in on politics?

xPatagonia-1.jpg.pagespeed.ic.xjet_fhuD6The long-awaited midterm elections are over. Now begins the drumbeat for 2020 which by the time that arrives we’ll probably feel like our heads are about to explode. On the other side of the pond, Brexit talks have commentators hand wringing and gnashing teeth. Talking heads, op-eds, pundits, opiners… do we need our fashion brands to add their voices to the cacophony? The answers might surprise you. Read on here at FashionUnited…

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