Why The U.S. is Trailing The Dutch in the Future of Denim

We all own at least a couple pair of jeans. Towns and cities across the U.S. are as awash in indigo as they are in sports team sweatshirts. You’d imagine we’d so invested in the fabric that we’d be market leaders. But on my recent trip to the Netherlands I was most surprised to discover this is certainly not the case. What’s the deal, U.S.?

Read about my expedition to enlightenment here.Denim-jeans1

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