Why The U.S. is Trailing The Dutch in the Future of Denim

We all own at least a couple pair of jeans. Towns and cities across the U.S. are as awash in indigo as they are in sports team sweatshirts. You’d imagine we’d so invested in the fabric that we’d be market leaders. But on my recent trip to the Netherlands I was most surprised to discover this is certainly not the case. What’s the deal, U.S.?

Read about my expedition to enlightenment here.Denim-jeans1


  1. Going to Grad school in the Nederlands – I can attest the Dutch are finely attuned purveyors of denim. I saw it in the shop offerings. Men’s, too.

    • They sure do appreciate the indigo. I did not know you went to school there. Did you enjoy living there?

      • I did enjoy living in the Nederlands. I was on the east end (Not Amsterdam), Tilburgh~ Made some great friends. Was boondoggled when in conversation I wasn’t considered a “foreigner” – but a Turkish person who lived there permanently and spoke Dutch was….
        I liked the Dutch Brand Humanoid. There is a definenty “Dutchie” look and denim is a big part of it.
        Europe taught me to always have a comfortable pair of boots on hand for walking around.

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