Musical Chairs; Pop Stars Replace Creative Directors

Is this the new frontier? I examine the matter for Fashion United…zayn-malik-donatella-versace

Peter Dundas was a Cavalli progeny having cut his teeth on the design team in the mid-aughts before moving to Pucci and then being invited back to Roberto Cavalli as creative director. Although it was hailed a homecoming, he was ousted last week after only 18 months.

Also last week, Donatella Versace announced the first rock star designer for her Versus line in Zayn Malik. He’s the one who left One Direction. He’s also Gigi Hadid’s boyfriend. The house has long associations with the music industry but generally artists such as Prince and Lenny Kravitz have provided the post-runway entertainment not the collections on the runway.

Donatella is upfront about her strategy, suggesting this will be the first of many such collaborations, and telling Vogue, “He can make me talk to his followers. I want to listen to the language, I want to learn. I want to know what they think, what they like. This is a new generation, [which] if I do not go through someone like Zayn I will never reach.” Please continue reading here…

7 comments

  1. I understand the marketing strategy. Still, positively weird.

  2. 🙂 Wow, you really know your stuff, don’t you, my dear?! 😀
    Have a very HAPPY week and greetings from rainy Vienna xo 🙂

  3. Jackie, committing to any relationship takes work….and time. How is someone supposed to effect change with a House when they are gone before they even got started. And someone who does NOT have the training and experience is not a helpful leader….who wants to keep a piece designed under a 7 day wonder? Not me.

    • I agree! I’ll not be clamoring for a Zayn for Versus T shirt 🙂 But they’re placing bets that perhaps millennial clients will. Or just gain them exposure on social media so that their customer base strengthens in general. Strange times xo

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: